head creator & umbrella wielder at Author's Umbrella. I've spent more than 16 years providing publicity and book marketing services to debut, mid-list, bestselling, indie, traditionally, and hybrid-published authors, first with a boutique PR agency, and then with Author’s Umbrella, which I opened in 2016.
During my decade-and-a-half in this business, I've noticed the strain on my beloved author friends. The demands of social media and an ever-changing publishing climate saps their time and creative resources because the public wants more...more blogs, more interviews, more advertisements, more social media posts, more newsletters...
That’s right, author. These days, you’re not just expected to write a wonderful book. You’re also supposed to be an expert marketer, publicist, social media strategist, and graphic artist.
Totally unfair expectations, my author friends. And, I want to help. Because authors are my heroes, I'm passionate about protecting their time and easing their creative output burdens by creating engaging extra content to enhance their author brands. Since I have extensive experience writing snappy promotional copy that converts readers to fans and creating eye-grabbing graphics using the best program ever (Canva!), I decided to shift Author’s Umbrella's focus from publicity services to extra content solutions and training.
Author's Umbrella still serves clients on a retainer basis, but we feel driven to expand that assistance to the author on a budget who wants to learn how to build lasting relationships with their readers.